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"Marketing Science Institute. Working paper" » "Marketing Science Institute. Working papers" (Expand Search)
Showing 1 - 20 results of 36 for search '"Marketing Science Institute. Working paper"', query time: 0.23s Refine Results
  1. 1
    The impact of company characteristics on business level profitability : Paul Nowill.
    by Nowill, Paul
    Published 1974
    “...Marketing Science Institute. Working paper...”
    Book
  2. 2
    Marketing information and decision systems : coming of age in the '70's /
    “...Marketing Science Institute. Working paper...”
    Book
  3. 3
    Store-to-store and department-to-department image comparisons /
    by May, Eleanor G.
    Published 1972
    “...Marketing Science Institute. Working paper...”
    Book
  4. 4
    Management applications of retail image research /
    by May, Eleanor G.
    Published 1973
    “...Marketing Science Institute. Working paper...”
    Book
  5. 5
    Simulated shopping trips in retail image research /
    by May, Eleanor G.
    Published 1971
    “...Marketing Science Institute. Working paper...”
    Book
  6. 6
    Department store images: basic findings.
    by May, Eleanor G.
    Published 1972
    “...Marketing Science Institute. Working paper...”
    Book
  7. 7
    The relationship between shelf space and unit sales in supermarkets : a model proposed and tested /
    by Curhan, Ronald C.
    Published 1971
    “...Marketing Science Institute. Working paper...”
    Book
  8. 8
    Formulating public policy on consumer issues : some preliminary findings.
    by Moran, Robert
    Published 1971
    “...Marketing Science Institute. Working paper...”
    Book
  9. 9
    How can research contribute to improved "marketing" in non-business organizations? /
    “...Marketing Science Institute. Working paper...”
    Book
  10. 10
    Selection and clustering of image dimensions /
    by May, Eleanor G.
    Published 1971
    “...Marketing Science Institute. Working paper...”
    Book
  11. 11
    Image evaluation of a department store : techniques for conducting the study /
    by May, Eleanor G.
    Published 1971
    “...Marketing Science Institute. Working paper...”
    Book
  12. 12
    New directions for advertising pretesting research /
    by Ray, Michael L.
    Published 1974
    “...Marketing Science Institute. Working paper...”
    Book
  13. 13
    Evaluating the effects of variations in package sizes : a theoretical approach /
    by Friedman, Lawrence
    Published 1970
    “...Marketing Science Institute. Working paper...”
    Book
  14. 14
    The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets /
    by Curhan, Ronald C.
    Published 1974
    “...Marketing Science Institute. Working paper...”
    Book
  15. 15
    Allocating marketing expenditures : a budget forecasting procedure /
    by Friedman, Lawrence
    Published 1970
    “...Marketing Science Institute. Working paper...”
    Book
  16. 16
    Advertising's standards and content: executives' perspective /
    by Greyser, Stephen A.
    Published 1972
    “...Marketing Science Institute. Working paper...”
    Book
  17. 17
    PIMS: a breakthrough in strategic planning /
    by Schoeffler, Sidney
    Published 1973
    “...Marketing Science Institute. Working paper...”
    Book
  18. 18
    A variable budgeting system for consumer advertising /
    by Friedman, Lawrence
    Published 1970
    “...Marketing Science Institute. Working paper...”
    Book
  19. 19
    Measuring the effectiveness of consumer advertising : a case history /
    by Friedman, Lawrence
    Published 1970
    “...Marketing Science Institute. Working paper...”
    Book
  20. 20
    The consumer's mind : a preliminary inquiry into the emerging problems of consumer evidence and the law /
    by Gerlach, Gary G.
    Published 1972
    “...Marketing Science Institute. Working paper...”
    Book
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