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Showing 1 - 20 results of 22 for search '"McGraw-Hill series in marketing and advertising."', query time: 1.61s Refine Results
  1. 1
    Measuring advertising effectiveness /
    “...McGraw-Hill series in marketing and advertising....”
    Book
  2. 2
    Speaking of advertising /
    by Wright, John Sherman, 1920-
    Published 1963
    “...McGraw-Hill series in marketing and advertising....”
    Book
  3. 3
    The spenders.
    “...McGraw-Hill series in marketing and advertising....”
    Book
  4. 4
    Measuring advertising effectiveness /
    “...McGraw-Hill series in marketing and advertising....”
    Connect to the full text of this electronic book
    eBook
  5. 5
    Sales planning and control.
    by Crisp, Richard D.
    Published 1961
    “...McGraw-Hill series in marketing and advertising....”
    Book
  6. 6
    Advertising layout and art direction /
    by Baker, Stephen, 1921-2004
    Published 1959
    “...McGraw-Hill series in marketing and advertising....”
    Book
  7. 7
    Management in marketing ; text and cases /
    by Lazo, Hector, 1899-1965
    Published 1961
    “...McGraw-Hill series in marketing and advertising....”
    Book
  8. 8
    Innovation in marketing, new perspectives for profit and growth.
    by Levitt, Theodore, 1925-2006
    Published 1962
    “...McGraw-Hill series in marketing and advertising....”
    Book
  9. 9
    Modern marketing management ; an integrated approach.
    “...McGraw-Hill series in marketing and advertising....”
    Book
  10. 10
    The new psychology of selling : based on selling the customer the way he likes to buy /
    by Hattwick, Melvin Saxton
    Published 1960
    “...McGraw-Hill series in marketing and advertising....”
    Book
  11. 11
    On the writing of advertising.
    by Weir, Walter
    Published 1960
    “...McGraw-Hill series in marketing and advertising....”
    Book
  12. 12
    The compleat copywriter ; a comprehensive guide to all phases of advertising communication.
    by Norins, Hanley
    Published 1966
    “...McGraw-Hill series in marketing and advertising....”
    Book
  13. 13
    Visual persuasion /
    by Baker, Stephen, 1921-2004
    Published 1961
    “...McGraw-Hill series in marketing and advertising....”
    Book
  14. 14
    Planning and creating better direct mail /
    by Yeck, John D.
    Published 1961
    “...McGraw-Hill series in marketing and advertising....”
    Book
  15. 15
    Industrial advertising: planning, creating, evaluating, and merchandising it more effectively /
    by Messner, Fredrick R.
    Published 1963
    “...McGraw-Hill series in marketing and advertising....”
    Book
  16. 16
    Cases in advertising management /
    by Boyd, Harper W.
    Published 1964
    “...McGraw-Hill series in marketing and advertising....”
    Book
  17. 17
    Media in advertising /
    by Barton, Roger, 1903-
    Published 1964
    “...McGraw-Hill series in marketing and advertising....”
    Book
  18. 18
    Handbook of consumer motivations ; the psychology of the world of objects /
    by Dichter, Ernest, 1907-1991
    Published 1964
    “...McGraw-Hill series in marketing and advertising....”
    Book
  19. 19
    Marketing management in action /
    by Buell, Victor P.
    Published 1966
    “...McGraw-Hill series in marketing and advertising....”
    Book
  20. 20
    Marketing management and administrative action /
    “...McGraw-Hill series in marketing and advertising....”
    Book
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