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6by Waite, KathrynTable of Contents: “...Intro; 1 Digital Marketing Mix; 2 Digital Technology Adoption; 3 Customer Experience Design; 4...”
Published 2017
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13by Ryan, DamianTable of Contents: “... ... -- The changing face of advertising -- The technology behind digital marketing -- Enough technology ... let's talk...”
Published 2014
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15by Kingsnorth, SimonTable of Contents: “... is digital marketing? -- A history of digital marketing -- The 4 Ps of marketing -- Porter's five forces...”
Published 2016
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18by Zahay, Debra L.Table of Contents: “... as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail...”
Published 2015
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19by Dodson, IanTable of Contents: “...The Digital Marketing Playbook: The Definitive Guide to Creating Strategic, Targeted...”
Published 2016
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