Marketing and economic performance : meaning and measurement /

Marketing and economic performance : meaning and measurement /

Bibliographic Details
Main Author: Buzzell, Robert D. (Robert Dow), 1933-
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1972.
Series:Working paper (Marketing Science Institute)
Marketing Science Institute. Preliminary research report.
Subjects:
Marketing.

Evans: Library Stacks

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Call Number: HF5415 .B86
 
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HF5415 .B86 Available