Essentials of consumer behavior : concepts and applications /

Bibliographic Details

Main Author:	Block, Carl E.
Other Authors:	Roering, Kenneth J.
Format:	Book
Language:	English
Published:	Hinsdale, Ill. : Dryden Press, [1979]
Edition:	2d ed.
Series:	Dryden Press series in marketing.
Subjects:	Consumers. Marketing research.