Cases in consumer behavior /

Bibliographic Details
Main Author:	Blackwell, Roger D.
Other Authors:	Engel, James F., Kollat, David T.
Format:	Book
Language:	English
Published:	New York : Holt, Rinehart and Winston, [1969]
Series:	Holt, Rinehart and Winston marketing series.
Subjects:	Consumers > Case studies. Marketing research > Case studies.