New research in marketing ; papers /

Bibliographic Details

Corporate Authors:	Research Workshop in Marketing University of California, Berkeley, University of California, Berkeley. Graduate School of Business Administration
Other Authors:	Preston, Lee E.
Format:	Conference Proceeding Book
Language:	English
Published:	[Berkeley] : Institute of Business and Economic Research [University of California], [1965]
Series:	IBER special publications.
Subjects:	Marketing research.