Marketing public transportation : policies, strategies and research needs for the 1980's /

Marketing public transportation : policies, strategies and research needs for the 1980's /

Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Robinson, Richard K. (Richard Kent), 1946-, Lovelock, Christopher H.
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1981]
Series:Proceedings series (American Marketing Association)
Subjects:
Urban transportation > Marketing.
Local transit > Marketing.

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Call Number: HE305 M37
 
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HE305 M37 Available