Consumer behavior : conceptual foundations /

Bibliographic Details
Main Author:	Kerby, Joe Kent, 1933- (Author)
Format:	Book
Language:	English
Published:	New York : Dun-Donnelley Publishing Corporation, A Dun & Bradstreet Company / [1975]
Series:	Dun-Donnelley Publishing Corporation's series in marketing.
Subjects:	Consumer behavior. Motivation research (Marketing) Attitude (Psychology) Consumers. Attitude Consommateurs. Études de motivation (Marketing) Attitude (Psychologie) Consommateurs > Comportement. consumers. Consumers Consumer behavior