An empirical investigation of two categories within the Lovelock service typology as they relate to service loyalty.

This study has investigated the usefulness of the Lovelock service typology in distinguishing between broad groups of consumer services based on the degree of loyalty they are accorded. The object of the service and the role of personal service in service provision were the focus of the research. It...

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Bibliographic Details

Main Author:	Snyder, Don R.
Other Authors:	Longnecker, Michael T. (degree committee member.), Pride, William M (degree committee member.), Zeithaml, Valerie A. (degree committee member.)
Format:	Thesis Book
Language:	English
Published:	1984.
Subjects:	Consumers > Attitudes. Service industries. Marketing Academic theses
Online Access:	Link to ProQuest Copy Link to OAKTrust copy