Advertising theory and practice /

Bibliographic Details

Main Author:	Sandage, C. H. (Charles Harold), 1902-1998
Other Authors:	Fryburger, Vernon, 1918-2008, Rotzoll, Kim B.
Format:	Book
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1983.
Edition:	11th ed.
Series:	Irwin series in marketing.
Subjects:	Advertising.