Cognitive and affective responses to advertising /

Bibliographic Details
Corporate Authors:	American Psychological Association. Division of Consumer Psychology, Marketing Science Institute, Needham Harper Worldwide, Conference on Advertising and Consumer Psychology
Other Authors:	Cafferata, Patricia, Tybout, Alice M.
Format:	Conference Proceeding Book
Language:	English
Published:	Lexington, Mass. : Lexington Books, [1989]
Subjects:	Advertising > Psychological aspects > Congresses. Consumer behavior > Congresses.