The effect(s) of familiarity on children's product choices : an information processing perspective /

Bibliographic Details

Main Author:	Swanson, Kathi Jordan, 1960-
Format:	Thesis Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 1987.
Subjects:	Child consumers. Motivation research (Marketing) Consumer behavior. Major marketing.
Online Access:	http://proxy.library.tamu.edu/login?url=http://proquest.umi.com/pqdweb?did=753373641&sid=1&Fmt=2&clientId=2945&RQT=309&VName=PQD