Interactive and sequential aspects of information search /

This study investigated the interactive and sequential aspects of information search as depicted in the Leigh and Johnston (1984) model. While the study focused primarily on the search process, the value of information and the roles of particular types of sources were also emphasized. Specific data...

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Bibliographic Details

Main Author:	Kahla, Marlene Carmen, 1951-
Other Authors:	Parasuraman, A. (degree committee member.), Pride, William M. (degree committee member.), Woodman, Richard W. (degree committee member.)
Format:	Thesis Book
Language:	English
Published:	1988.
Subjects:	Consumer behavior. Searching behavior. Major marketing. Academic theses
Online Access:	ProQuest, Abstract Link to OAKTrust copy