Classic failures in product marketing : marketing principles violations and how to avoid them /

Classic failures in product marketing : marketing principles violations and how to avoid them /

Bibliographic Details
Main Author: Hendon, Donald W.
Format: Book
Language:English
Published: New York : Quorum Books, 1989.
Subjects:
Product management > United States.
Business failures > United States.
Marketing > United States.
New products > United States.

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Call Number: HF5415.15 .H46 1989
 
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HF5415.15 .H46 1989 Available