Guerrilla media : a citizen's guide to using electronic media for social change : the inside story from Tony Schwartz /

Through discussion and examples of radio and television spots, Tony Schwartz and others focus on how the average individual can use the media to promote social change inexpensively and effectively.

Bibliographic Details

Corporate Author:	Films for the Humanities (Firm)
Other Authors:	Schwartz, Tony
Format:	Video VHS
Language:	English
Published:	Princeton, NJ : Films for the Humanities, [1989?]
Subjects:	Radio broadcasting > Psychological aspects. Television > Psychological aspects. Persuasion (Psychology)