Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products /

Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products /

Bibliographic Details
Main Author: Gershman, Michael
Format: Book
Language:English
Published: Reading, Mass. : Addison-Wesley Pub. Co., [1990]
Subjects:
Consumer goods > United States > Marketing > Case studies.
Brand name products > United States > Marketing > Case studies.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: HF5415 .G424 1990
 
Call Number Status Get It
HF5415 .G424 1990 Available