Market-driven management : using the new marketing concept to create a customer-oriented company /

Market-driven management : using the new marketing concept to create a customer-oriented company /

Bibliographic Details
Main Author: Webster, Frederick E.
Format: Book
Language:English
Published: New York : Wiley, [1994]
Series:Portable MBA series.
Subjects:
Marketing > Management.
Consumer satisfaction.

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Call Number: HF5415.13 .W467 1994
 
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HF5415.13 .W467 1994 Available