1993 AMA Winter Educators' Conference : marketing theory and applications /

1993 AMA Winter Educators' Conference : marketing theory and applications /

Bibliographic Details
Corporate Authors: AMA Winter Educators' Conference Newport Beach, Calif., American Marketing Association
Other Authors: Varadarajan, Rajan, Jaworski, Bernard J.
Format: Conference Proceeding Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1993]
Subjects:
Marketing > Congresses.
Marketing research > Congresses.

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Call Number: HF5411 .A53 1993
 
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HF5411 .A53 1993 Available