Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.

Bibliographic Details

Main Author:	Peter, J. Paul
Other Authors:	Olson, Jerry C. (Jerry Corrie), 1944-
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill, [2002]
Edition:	6th ed.
Series:	McGraw-Hill/Irwin series in marketing.
Subjects:	Consumer behavior. Marketing.