50+ marketing : marketing, communicating, and selling to the over 50s generations /

50+ marketing : marketing, communicating, and selling to the over 50s generations /

Bibliographic Details
Main Author: Tréguer, Jean-Paul
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002.
Subjects:
Marketing.
Middle-aged consumers > Attitudes.
Older consumers > Attitudes.
Marketing > United States.
Middle-aged consumers > United States > Attitudes.
Older consumers > United States > Attitudes.
Description
Physical Description:xx, 172 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0333984129 (hardbook. : alk. paper)