A comparison of the marketing techniques used by National Football League franchises with the marketing techniques used by the National Basketball Association franchises /

A comparison of the marketing techniques used by National Football League franchises with the marketing techniques used by the National Basketball Association franchises /

Bibliographic Details
Main Author: Thomas, Troy R. (Troy Renee)
Format: Thesis Microform Book
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; 1996.
Subjects:
National Basketball Association.
National Football League.
Professional sports > United States > Marketing.
Sports franchises > United States.

Evans: Microforms Fiche (3rd floor)

Holdings details from Evans: Microforms Fiche (3rd floor)
Call Number: GV734 .T46 1996a
 
Call Number Status Get It
GV734 .T46 1996a Available