The psychology of entertainment media : blurring the lines between entertainment and persuasion /

The psychology of entertainment media : blurring the lines between entertainment and persuasion /

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Bibliographic Details
Other Authors: Shrum, L. J.
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology.
Subjects:
Subliminal advertising.
Advertising > Psychological aspects.
Mass media > Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: HF5827.9 .P78 2004
 
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HF5827.9 .P78 2004 Available