The psychology of entertainment media : blurring the lines between entertainment and persuasion /

Bibliographic Details
Other Authors: Shrum, L. J.
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology.
Subjects:

MARC

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245 0 4 |a The psychology of entertainment media :  |b blurring the lines between entertainment and persuasion /  |c edited by L.J. Shrum. 
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300 |a xvi, 360 pages :  |b illustrations ;  |c 24 cm. 
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490 1 |a Advertising and consumer psychology 
504 |a Includes bibliographical references and indexes. 
650 0 |a Subliminal advertising. 
650 0 |a Advertising  |x Psychological aspects. 
650 0 |a Mass media  |x Psychological aspects. 
650 0 |a Persuasion (Psychology) 
650 0 |a Manipulative behavior. 
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830 0 |a Advertising and consumer psychology. 
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