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030128s2004 njua b 001 0 eng |
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|a 2003040800
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|a GBA3-V8921
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|a 0805846417 (h : alk paper)
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|a UKM
|b bA3V8921
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|a (OCoLC)ocm51587295
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|a pcc
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|a TXAM
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|a HF5827.9
|b .P78 2004
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082 |
0 |
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|a 659.1/01/9
|2 21
|
245 |
0 |
4 |
|a The psychology of entertainment media :
|b blurring the lines between entertainment and persuasion /
|c edited by L.J. Shrum.
|
264 |
|
1 |
|a Mahwah, N.J. :
|b Lawrence Erlbaum,
|c 2004.
|
300 |
|
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|a xvi, 360 pages :
|b illustrations ;
|c 24 cm.
|
336 |
|
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|a text
|b txt
|2 rdacontent
|
337 |
|
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|a unmediated
|b n
|2 rdamedia
|
338 |
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|a volume
|b nc
|2 rdacarrier
|
490 |
1 |
|
|a Advertising and consumer psychology
|
504 |
|
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|a Includes bibliographical references and indexes.
|
650 |
|
0 |
|a Subliminal advertising.
|
650 |
|
0 |
|a Advertising
|x Psychological aspects.
|
650 |
|
0 |
|a Mass media
|x Psychological aspects.
|
650 |
|
0 |
|a Persuasion (Psychology)
|
650 |
|
0 |
|a Manipulative behavior.
|
700 |
1 |
|
|a Shrum, L. J.
|
830 |
|
0 |
|a Advertising and consumer psychology.
|
945 |
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|i PromptCat
|
948 |
|
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|a cataloged
|b cmulkey
|c 2003/10/30
|d 8:46:30 am
|
994 |
|
|
|a 92
|b TXA
|
999 |
|
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|a MARS
|
999 |
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|i 3435fe72-fbff-3cb4-b3f1-3c03d0a7b7bc
|t 0
|
952 |
f |
f |
|p normal
|a Texas A&M University
|b College Station
|c Sterling C. Evans Library
|d Evans: Library Stacks
|t 0
|e HF5827.9 .P78 2004
|h Library of Congress classification
|i unmediated -- volume
|m A14830724291
|
998 |
f |
f |
|a HF5827.9 .P78 2004
|t 0
|l Evans: Library Stacks
|