Lifestyle marketing : reaching the new American consumer /

Bibliographic Details
Main Author:	Michman, Ronald D.
Other Authors:	Mazze, Edward M., Greco, Alan James, 1950-
Format:	Book
Language:	English
Published:	Westport, Conn. : Praeger, 2003.
Subjects:	Market segmentation > United States. Target marketing > United States. Consumers' preferences > United States. Consumer behavior > United States. Lifestyles > United States.