Brand planning for the pharmaceutical industry /

Brand planning for the pharmaceutical industry /

Bibliographic Details
Main Author: MacLennan, Janice
Format: Book
Language:English
Published: Aldershot, Hants, England ; Burlington, VT, USA : Gower, [2004]
Subjects:
Drugs > Marketing.
Brand name products.
Pharmaceutical industry.
Drug Industry > economics.
Marketing > methods.
Pharmaceutical Preparations > economics.

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Call Number: HD9665.5 .M33 2004
 
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HD9665.5 .M33 2004 Available