The psychology of entertainment media : blurring the lines between entertainment and persuasion /

Bibliographic Details
Corporate Author:	NetLibrary, Inc
Other Authors:	Shrum, L. J.
Format:	eBook
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum, 2004.
Series:	Advertising and consumer psychology.
Subjects:	Subliminal advertising. Advertising > Psychological aspects. Mass media > Psychological aspects. Persuasion (Psychology) Manipulative behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book