Problems and cases in health care marketing /

Problems and cases in health care marketing /

Bibliographic Details
Other Authors: Gourville, John T. (John Timothy), Quelch, John A., Rangan, V. Kasturi
Format: Book
Language:English
Published: Boston : McGraw-Hill/Irwin, [2005]
Subjects:
Medical care > Marketing.
Drug Industry > methods.
Marketing of Health Services > trends.
Commerce > trends.
Technology, Pharmaceutical > trends.
Online Access:Publisher description
Table of contents

Internet

Publisher description
Table of contents

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: RA410.56 .P756 2005
 
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RA410.56 .P756 2005 Available