Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value /

Bibliographic Details
Main Author:	Berry, John, 1960-
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2005]
Subjects:	Intangible property > Management. Intangible property > Valuation.
Online Access:	Publisher description Contributor biographical information