Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

Bibliographic Details
Main Author:	Taylor, David, 1964-
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : Wiley, [2004]
Subjects:	Brand name products > Management. Branding (Marketing) Brand name products > Valuation > Management. Product management. Electronic books.
Online Access:	Connect to the full text of this electronic book