How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /

How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /

Bibliographic Details
Main Author: Aitchison, Jim
Format: Book
Language:English
Published: Singapore : J. Wiley & Sons (Asia), 2002.
Subjects:
Advertising > Asia.
Advertising > Pacific Area.
Communication in marketing > Asia.
Communication in marketing > Pacific Area.
Advertising campaigns.
Brand name products > Management.
Online Access:Contributor biographical information
Publisher description
Table of contents

Internet

Contributor biographical information
Publisher description
Table of contents

Remote Storage

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Call Number: HF5813.A74 A39 2002
 
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HF5813.A74 A39 2002 Available