Then we set his hair on fire : insights and accidents from a hall-of-fame career in advertising /
In this entertaining yet practical memoir, advertising industry legend Dusenberry shares his best advice and funniest stories as he reveals what really works in the fiercely competitive game of trying to stick in the consumer's mind. And he shows how anyone can approach marketing problems from...
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Bibliographic Details
| Main Author: |
Dusenberry, Phil |
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| Format: | Book
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| Language: | English |
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| Published: |
New York :
Portfolio,
2005.
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| Subjects: | |
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