The service-dominant logic of marketing : dialog, debate, and directions /

The service-dominant logic of marketing : dialog, debate, and directions /

Bibliographic Details
Other Authors: Lusch, Robert F., Vargo, Stephen L., 1945-
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2006]
Subjects:
Marketing > Philosophy.
Customer services.
Relationship marketing.
Online Access:Table of contents

Internet

Table of contents

BLCC: Stacks

Holdings details from BLCC: Stacks
Call Number: HF5415 .S377 2006
 
Call Number Status Get It
HF5415 .S377 2006 Available