Pretest experiments : influence of message organization and style on message comprehension and decision-making /

Bibliographic Details
Main Author:	Troldahl, Verling C.
Corporate Authors:	Michigan State University. Department of Communication, United States. Office of Civil Defense
Other Authors:	Robeck, George B., Costello, Daniel E.
Format:	Book
Language:	English
Published:	East Lansing, Mich. : Michigan State University, Dept. of Communications, College of Communication Arts, [1965]
Subjects:	Information theory. Persuasion (Psychology) Compliance. Civil defense > United States. Emergency communication systems > United States.