The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /

Bibliographic Details

Main Author:	Scott, David Meerman
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2007]
Subjects:	Internet marketing. Public relations.
Online Access:	Table of contents only