International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets /
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Heidelberg :
Physica-Verlag,
[2008]
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Series: | Contributions to economics.
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Subjects: |
BLCC: Stacks
Call Number: |
HF5415.15 .B45 2008 |
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Call Number | Status | Get It |
HF5415.15 .B45 2008 | Available |