How consumers decide : feelings and the hidden mind /

Shows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or "rules of thumb"...

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Bibliographic Details

Corporate Author:	Learning Seed Company
Other Authors:	Schrank, Jeffrey (Screenwriter, Producer), Udowitz, Kristen (Narrator)
Format:	Video DVD
Language:	English
Published:	Lake Zurich, IL : Learning Seed, [2007]
Subjects:	Consumer behavior. Decision making. Marketing > Psychological aspects. Educational films. Video recordings for the hearing impaired.