Ingredient branding : making the invisible visible /

Bibliographic Details
Main Author:	Kotler, Philip
Corporate Author:	SpringerLink (Online service)
Other Authors:	Pfoertsch, Waldemar
Format:	eBook
Language:	English
Published:	Heildelberg : Springer, [2010]
Subjects:	Markenpolitik. Produktimage. Brand name products > Case studies. Brand name products. Branding (Marketing) Branding (Marketing) > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book