What women want : the global marketplace turns female-friendly /
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody a...
Full description
Bibliographic Details
Main Author: |
Underhill, Paco |
Format: | Book
|
Language: | English |
Published: |
New York :
Simon & Schuster,
[2010]
|
Edition: | 1st Simon & Schuster hardcover ed. |
Subjects: | |