The codes of gender : identity + performance in pop culture /

"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-speci...

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Bibliographic Details

Corporate Author:	Media Education Foundation
Other Authors:	Jhally, Sut
Format:	Video DVD
Language:	English
Published:	Northampton, MA : Media Education Foundation, [2009]
Subjects:	Goffman, Erving. > Gender advertisements. Sex role in mass media. Gender identity in mass media. Sex role in advertising. Human body in popular culture. Femininity in popular culture. Masculinity in popular culture. Feature films. Documentary films. Nonfiction films. Video recordings for the hearing impaired.