Bigger than the game : Bo, Boz, the punky QB, and how the '80s created the modern athlete /

Greed and excess defined the 1980s, and the sports world was no exception. Shifting from the love of the game to the love of money, athletes made the transition from representing honor and humility to becoming brash and branded. Capturing the stories of headliners who capitalized on this trend, spor...

Full description