Brand relevance : making competitors irrelevant /
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept...
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Format: | eBook |
Language: | English |
Published: |
San Francisco, Calif. :
Jossey-Bass,
[2011]
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Edition: | 1st ed. |
Series: | Jossey-Bass business & management series.
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Subjects: | |
Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
HD69.B7 A21535 2011eb |
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Call Number | Status | Get It |
HD69.B7 A21535 2011eb | Available |