Brand media strategy : integrated communications planning in the digital era /

"From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the maximum impact for your b...

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Bibliographic Details

Main Author:	Young, Antony, 1964-
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2010.
Edition:	1st ed.
Subjects:	Branding (Marketing) Internet marketing. Social media.