Measure what matters : online tools for understanding customers, social media, engagement, and key relationships /

"In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explain...

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Bibliographic Details

Main Author:	Delahaye Paine, Katie, 1952-
Corporate Author:	ebrary, Inc
Other Authors:	Paarlberg, William T.
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, 2011.
Subjects:	Customer services > Research. Social media > Research. Measurement. Electronic books.
Online Access:	Connect to the full text of this electronic book