Everywhere : comprehensive digital business strategy for the social media era /

"Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A co...

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Bibliographic Details

Main Author:	Weber, Larry
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2011.
Subjects:	Management > Social aspects. Social media. Internet marketing. Information technology > Management. Strategic planning. Electronic books.
Online Access:	Connect to the full text of this electronic book