Neuromarketing : exploring the brain of the consumer /

Bibliographic Details
Main Author:	Żurawicki, Leon
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin ; London : Springer, 2010.
Subjects:	Consumer behavior. Marketing > Psychological aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book