Storytelling : branding in practice /

Bibliographic Details

Main Author:	Fog, Klaus
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin : Springer, 2010.
Edition:	2nd ed.
Subjects:	Corporate Communication. Markenpolitik. Branding (Marketing) Storytelling. Electronic books.
Online Access:	Connect to the full text of this electronic book