Minor league fan satisfaction with the season ticket selling process /

The purpose of this study was to assess satisfaction with the season ticket selling process administered by a minor league baseball franchise. Minor league sport organizations rely heavily on season ticket sales and retention, therefore, knowing the perceptions of consumers gives organizations an op...

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Bibliographic Details

Main Author:	Reese, Jason D.
Other Authors:	Bennett, Gregg (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A&M University], [2011]
Subjects:	Major kinesiology. Sport Sales Sport Season Ticket Sales Sport Marketing Satisfaction Marketing Research
Online Access:	Link to OAK Trust copy