The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers /

Bibliographic Details

Main Author:	Sachs, MaryLee
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Burlington, Vt. : Gower, 2011.
Subjects:	Branding (Marketing) Public relations. Electronic books.
Online Access:	Connect to the full text of this electronic book