Global UX : design and research in a connected world /

Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don&#...

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Bibliographic Details

Main Author:	Quesenbery, Whitney
Corporate Author:	ScienceDirect (Online service)
Other Authors:	Szuc, Daniel
Format:	eBook
Language:	English
Published:	Waltham, MA : Morgan Kaufmann, [2012]
Subjects:	Product design. Consumers > Research. New products > Cross-cultural studies. Marketing > Cross-cultural studies. Electronic books.
Online Access:	Connect to the full text of this electronic book